About Us

The purpose of this website is to promote the historical and personal achievements of Bob Mitchell during his time as an international sidecar racer and the events leading up to his unique business career after racing.

The Mitchell family and the publication team at SuperCool Franchising Pty Ltd are committed to donate a percentage of all profits from the sale of Bob Mitchell products from this website to Motorcycling Australia and other organisations dedicated to promoting motorcycle safety in Australia.

Our main product is the coffee-table book The Sultan of Slide – a privateer’s story, a magnificently illustrated volume with photos of sidecar racing in Australia and Europe which have never been previously published. There are reproductions of Bob’s actual racing diaries and letters he wrote to his wife Jean in England while racing in Europe or in the Continental Circus, as it was known in the 1950s.

Other products such as posters, cards and T-shirts are available on this site.